People

Bruce Greenwald is the R. Heilbrun Professor of Asset Management, Graduate School of Business, Columbia University. He is a wide-ranging authority on financial markets and corporate behavior. Among several roles, he is perhaps best known for his research in the 1980s with Joseph Stiglitz on the effects of corporate debt on investment and economic activity.

Publications

  • The Curse of the Mogul: What's Wrong with the World's Leading Media Companies

    Bruce Greenwald
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    Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers?

    We live in the age of Big Media, with the celebrity moguls at the helms of the media conglomerates telling us that "content is king" and "growth is good." But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver the kind of returns you'd get from closing your eyes and throwing a dart? In The Curse of the Mogul, Jonathan A. Knee, Bruce C. Greenwald, and Ava Seave lay bare the inexcusable financial performance that lies beneath Big Media's false veneer of power.

    By rigorously examining individual media businesses on their own terms, the authors point out the difference between judging a company by how many times its CEO is seen in Sun Valley and by whether it generates consistently superior profitability. The book is packed with enough sharp-edged data to bring the most high-flying, hot-air-filled mogul balloon crashing down to earth. (Portfolio Hardcover)

     

     

  • Value Investing: From Graham to Buffett and Beyond

    Bruce Greenwald, Paul Sonkin, Michael Van Biema, and Judd Kahn
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    From the "guru to Wall Street's gurus" comes the fundamental techniques of value investing and their applications. Bruce Greenwald is one of the leading authorities on value investing. Some of the savviest people on Wall Street have taken his Columbia Business School course on the subject. Now this dynamic and popular teacher, with some colleagues, reveals the fundamental principles of value investing, the one investment technique that has proven itself consistently over time. After covering general techniques of value investing, the book proceeds to illustrate their applications through profiles of Warren Buffett, Michael Price, Mario Gabellio, and other successful value investors. A number of case studies highlight the techniques in practice. (Wiley)

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